Legal

Cookie Policy

Last updated: September 2026  ·  Luday AB

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What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website owners.

Similar technologies such as localStorage (a storage area in your browser) work in a comparable way. Our own website does not set any traditional cookies: it uses localStorage to remember your choices, and analytics cookies are set only if you consent. For the purposes of this policy, we refer to all of these technologies collectively as “cookies”.

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How We Use Cookies

We use cookies to:

  • Ensure our website functions correctly and securely
  • Remember your cookie consent preferences so we don't ask you every visit
  • Remember your light or dark theme preference, if you change it
  • Understand how visitors use our website so we can improve it (only with your consent)

We do not use cookies for advertising, remarketing, or cross-site user tracking. We do not sell data collected via cookies to any third party.

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Essential Cookies

Essential storage is strictly necessary to remember choices you make on our website. It cannot be disabled, and no consent is required because it only stores what you asked us to remember. Both items below are kept in your browser's localStorage and are never sent to us.

NameProviderPurposeDuration
luday_cookie_consentLuday ABlocalStorage. Stores your cookie consent choice (essential, analytics) so the consent banner does not appear on every page load.12 months
luday-themeLuday ABlocalStorage. Stores your light or dark theme choice. Only set if you use the theme switch.Until you clear your browser storage
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Analytics Cookies

Analytics cookies help us understand how visitors use our website so we can improve it. We use Matomo, running on our own server (matomo.luday.se), so the data stays with Luday and is not shared with Matomo or any other third party. Matomo uses a random visitor ID rather than your name or email, and your IP address is anonymised before it is stored. These cookies are only placed on your device if you have given your explicit consent.

NameProviderPurposeDuration
_pk_id.*Luday AB (Matomo)Stores a random visitor ID used to generate statistics on how the website is used.13 months
_pk_ses.*Luday AB (Matomo)Short-lived cookie that groups the pages you view during a single visit.30 minutes
_pk_ref.*Luday AB (Matomo)Remembers which website or search engine you came from.6 months

If you have not consented to analytics cookies, none of the above cookies will be set. You can withdraw your consent at any time using the Cookie Settings link in our website footer. Withdrawing consent stops analytics immediately and deletes these cookies.

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Third-Party Services

Our website does not load third-party cookies. We do not embed social media widgets, advertising, or tracking pixels, and our fonts are served from our own server.

Our website links to other websites, such as our social media profiles and our products (for example LudaCards). Those sites may set their own cookies when you visit them. We do not control those cookies and this policy does not cover them. We recommend you review the privacy and cookie policies of any third-party websites you visit.

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Your Choices

You have full control over the cookies we set. There are several ways to manage your preferences:

  • Cookie Settings: use the button below (or in our website footer) to open your preferences and accept, reject, or customise which cookies we set. Your choice is saved for 12 months.
  • Browser settings: most browsers allow you to view, manage, block, and delete cookies via their settings menus. Note that blocking all cookies may affect website functionality.

Manage your preferences now

Open the cookie settings panel to review or change your choices at any time.

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Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our use of cookies. The “last updated” date at the top of this page will reflect the most recent revision.

If we make significant changes to the types of cookies we use or the purposes for which we use them, we will notify you by displaying the cookie consent banner again, giving you the opportunity to review and update your preferences.

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Contact

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Luday AB

Theres Svenssons gata 13

41755 Gothenburg, Sweden

info@luday.se